Firestone & Robertson Whiskey Ranch

Through an integrated approach to architecture and interior design, Tryba orchestrated an immersive sensory experience at Firestone & Robertson's new 'Whiskey Ranch' just outside of Fort Worth, Texas. Set on a bucolic 112-acre property, the site is carefully arranged to immerse visitors in the time-honored craft of distilling, with a large-scale whiskey production facility to the south, and hospitality and administration functions to the north. A central courtyard serves as a connector and outdoor event space, offering spectacular skyline views.

Interiors feature Texan elements throughout, with wood and timber structure in strategic areas of high visibility, including the executive offices, tavern and retail space. Simple materials were made more impactful through artful arrangement and attention to how the light played in the different spaces.

 Delivering an authentic experience that honors historic rural American tradition and the craft of distilling

Industrial functions are precisely arranged to maximize both functionality and quality of the visitor experience

The design orchestrates the intersection of the visitor experience with the linear process of whiskey distilling.